1.3.2.4Vertical
Purchase Price Allocation
Firms performing PPA studies and intangible asset valuations post-acquisition.
Market snapshot
These figures describe Business Valuation & Appraisal (1.3.2), the segment that Purchase Price Allocation sits within — not Purchase Price Allocation on its own.
FragmentationFragmentedEstimate
No discrete Census NAICS code — valuation work sits inside accounting (541211/541219) and financial-advisory classifications, so it is not separately sized by the Census Bureau.
Business model & economics
Revenue model
Project fees plus recurring financial-reporting and fund-valuation work
Key economics
- Recurring revenue
- Moderate
- EBITDA margin
- 20–35%
- Capex intensity
- Low
409A, portfolio, and fair-value valuations recur annually
Characteristics
- Demand is resilient across market cycles, unlike transaction advisory.
- Financial-reporting and fund-valuation work provides a recurring baseline.
- Credentialed expertise and independence underpin pricing.
M&A deal context
Deal activityHigh
Who’s acquiring
- Valuation & advisory consolidators
- Accounting firms building valuation practices
- PE-backed professional-services roll-ups
What’s driving deals
- Consolidation of valuation specialists onto national platforms.
- Growing 409A, fund-valuation, and fair-value reporting demand.
- Resilient, recession-resistant revenue attractive to financial buyers.
Find Purchase Price Allocation acquisition targets
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