Boutique Fitness Studios
Small-format studios offering specialized fitness classes.
Market snapshot
These figures describe Gyms, Fitness & Sports Facilities (2.6.2), the segment that Boutique Fitness Studios sits within — not Boutique Fitness Studios on its own.
- Market size
- ~$36B
- Growth
- ~1.8%CAGR (2017–22, nominal)
- Companies
- ~33,232 firms
84.2% of firms have fewer than 20 employees — 27,966 micro-businesses, below most mandates.
- 20–99
- 4,32982%
- 100–499
- 67813%
- 500+
- 2595%
Percentages are of the 20+ employee universe. 20–99 and 100–499 are the lower-middle market; 500+ is at scale.
The fitness core of wellness and a prime roll-up: ~33,000 firms, 84% under 20 employees, split between high-volume budget gyms (Planet Fitness and the franchised value chains) and boutique studios (Orangetheory, F45, the Xponential portfolio). Both run on recurring memberships — the reason franchisors and private equity crowd in. The pandemic hit hard, muting 2017–22 growth, but membership demand recovered strongly. The code also carries climbing, CrossFit, and swim/aquatic and indoor-sports facilities.
NAICS 713940. U.S. Census Bureau — 2022 Statistics of U.S. Businesses; U.S. Census Bureau — 2022 Economic Census.
Business model & economics
Revenue model
Recurring memberships; franchise royalties
Key economics
- Revenue per firm
- $1,084,567
- Revenue per employee
- $51,933
- Employees per firm
- 19.6
- Recurring revenue
- High
- EBITDA margin
- Strong at scaled and franchised models
- Capex intensity
- Moderate
membership-based
Characteristics
- Balanced cost base — payroll is 32% of revenue, leaving room to scale margin without cutting staff
- Deep strategic-buyer pool — 259 firms exceed 500 employees, so a scaled asset has trade buyers
- Bifurcated between budget gyms and boutique fitness.
- Recurring memberships attractive to franchising and PE.
- Strong recovery after a severe pandemic disruption.
NAICS 713940. U.S. Census Bureau — 2022 Statistics of U.S. Businesses; U.S. Census Bureau — 2022 Economic Census.
M&A deal context
Who’s acquiring
- Budget-gym franchise networks
- Boutique-fitness platforms
- PE-backed fitness consolidators
What’s driving deals
- Budget-gym franchising and boutique-studio roll-ups.
- Recurring-membership economics.
- Post-pandemic demand recovery.
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