2.6.3.4Vertical
Personal Training Studios
Private training studios offering 1-on-1 personal training services.
Market snapshot
These figures describe Personal Training & Coaching (2.6.3), the segment that Personal Training Studios sits within — not Personal Training Studios on its own.
FragmentationHighly fragmentedEstimate
No discrete Census NAICS code — personal training sits within fitness and recreational sports centers (713940) and individual practitioners, so the segment is not separately sized by the Census Bureau.
Business model & economics
Revenue model
Session fees and recurring coaching subscriptions
Key economics
- Recurring revenue
- Moderate
- EBITDA margin
- 10–20%
- Capex intensity
- Low
recurring coaching and memberships
Characteristics
- In-person studios plus a fast-growing digital coaching layer.
- Online and hybrid models add recurring-subscription reach.
- Highly fragmented across trainers, studios, and platforms.
M&A deal context
Deal activityEmerging
Who’s acquiring
- Boutique-fitness platforms
- Digital fitness & coaching apps
- Multi-unit studio operators
What’s driving deals
- Digital and hybrid coaching expanding reach.
- Recurring subscription economics.
- Consolidation of fragmented studio and coaching providers.
Find Personal Training Studios acquisition targets
Search Acquisera’s index for companies classified under Personal Training Studios (2.6.3.4) and build a targeted deal pipeline.
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