2.7.1.1Vertical

Deep Clean & Move-In/Out Cleaning

Deep cleaning services for residential moves and special occasions.

Market snapshot

These figures describe Cleaning & Maid Services (2.7.1), the segment that Deep Clean & Move-In/Out Cleaning sits within — not Deep Clean & Move-In/Out Cleaning on its own.

Market size
~$77B
Growth
~7.6%CAGR (2017–22, nominal)
Companies
~74,200
FragmentationHighly fragmentedEstimate

U.S. Census Bureau 2022 CBP/Economic Census, NAICS 561720 (Janitorial) + 561740 (Carpet Cleaning). 561720 is dominated by commercial janitorial — residential maid services are a smaller slice.

Business model & economics

Revenue model

Recurring and one-time cleaning fees; franchise royalties

Key economics

Recurring revenue
High

recurring cleaning schedules

EBITDA margin
10–20%
Capex intensity
Low

Characteristics

  • Recurring schedules create predictable residential revenue.
  • Franchising is the main residential consolidation engine.
  • Census category is mostly commercial janitorial.

M&A deal context

Deal activityModerate

Who’s acquiring

  • Cleaning franchise networks
  • PE-backed facility-services platforms
  • Regional consolidators

What’s driving deals

  • Franchise-led consolidation of residential cleaning.
  • Recurring-schedule economics.
  • Commercial janitorial consolidation in the same category.

Find Deep Clean & Move-In/Out Cleaning acquisition targets

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