3.3.3.5Vertical

Personal Lines Brokers

Agents selling auto, home, and personal insurance to individuals.

Market snapshot

These figures describe Insurance Brokerage & Distribution (3.3.3), the segment that Personal Lines Brokers sits within — not Personal Lines Brokers on its own.

Market size
~$203B
Growth
~6.9%CAGR (2017–22, nominal)
Companies
~138,000 agencies
FragmentationConsolidatingEstimate

U.S. Census Bureau 2022 CBP/Economic Census, NAICS 524210 (Insurance Agencies & Brokerages) + 524298 (Other Insurance-Related Activities). 'Companies' are agency establishments.

Business model & economics

Revenue model

Commissions and fees on placed coverage

Key economics

Recurring revenue
High

renewing commissions with strong retention

EBITDA margin
20–30%
Capex intensity
Low

Characteristics

  • The marquee roll-up — recurring commissions, high retention.
  • PE consolidators executing hundreds of deals a year.
  • Scale improves carrier leverage, data, and cross-sell.

M&A deal context

Deal activityHigh

Who’s acquiring

  • Global & national broker consolidators
  • PE-backed brokerage platforms
  • MGA & program acquirers

What’s driving deals

  • Relentless roll-up of regional and local agencies.
  • Recurring commissions and high retention.
  • Scale advantages in carrier leverage and data.

Find Personal Lines Brokers acquisition targets

Search Acquisera’s index for companies classified under Personal Lines Brokers (3.3.3.5) and build a targeted deal pipeline.

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