Microblading & Permanent Cosmetics
Technicians and studios providing semi-permanent cosmetic tattooing including microblading, ombre powder brows, eyeliner, and lip blush treatments for lasting cosmetic enhancement.
Market snapshot
These figures describe Eyelash Extension & Brow Services (2.10.4), the segment that Microblading & Permanent Cosmetics sits within — not Microblading & Permanent Cosmetics on its own.
No discrete Census NAICS code — lash and brow services are a newer niche within 'other personal care' services (812199), so the segment is not separately sized by the Census Bureau.
Business model & economics
Revenue model
Service fees plus recurring lash-fill memberships; franchise royalties
Key economics
- Recurring revenue
- Moderate–High
- EBITDA margin
- 15–25%
- Capex intensity
- Low
recurring fill appointments
Characteristics
- Recurring lash-fill appointments support membership models.
- Franchise concepts scaling a former cottage industry.
- Newer, fast-growing but still small niche.
M&A deal context
Who’s acquiring
- Lash & brow franchise networks
- Personal-care platforms
- Multi-unit operators
What’s driving deals
- Franchise-led expansion of lash and brow studios.
- Recurring fill-appointment economics.
- Mainstreaming of lash and brow services.
Find Microblading & Permanent Cosmetics acquisition targets
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