4.5.6.1Vertical
CNA & Direct Care Staffing
Staffing firms placing certified nursing assistants and direct care workers.
Market snapshot
These figures describe Senior Care Staffing (4.5.6), the segment that CNA & Direct Care Staffing sits within — not CNA & Direct Care Staffing on its own.
FragmentationFragmentedEstimate
Within temporary help (NAICS 561320) and home/senior-care classifications; senior-care staffing is not separately sized by the Census Bureau.
Business model & economics
Revenue model
Bill-rate markup on CNA, aide, and clinical placements
Key economics
- Recurring revenue
- Moderate
- EBITDA margin
- Thin on bill-through; wage-pressured
- Capex intensity
- Low
recurring facility demand
Characteristics
- Serves a sector with acute, chronic staffing shortages.
- Aging population and labor-intensity drive demand.
- Gig and on-demand platforms entering the segment.
M&A deal context
Deal activityModerate
Who’s acquiring
- Senior-care staffing platforms
- On-demand workforce platforms
- Healthcare-staffing consolidators
What’s driving deals
- Aging-population-driven demand.
- Gig-platform entry into senior-care staffing.
- Persistent wage and workforce pressure.
Find CNA & Direct Care Staffing acquisition targets
Search Acquisera’s index for companies classified under CNA & Direct Care Staffing (4.5.6.1) and build a targeted deal pipeline.
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