Barbershops & Men's Grooming
Barbershop chains and independent men's grooming studios providing haircuts, beard services, and grooming products.
- 3
- Verticals
Overview
Barbershops & Men's Grooming provide haircuts, beard services, and grooming through barbershop chains and independent studios. A men's-grooming revival has lifted demand, with modern barbershop and franchise concepts (and the men's-haircut franchise segment broadly) bringing branding to a traditional trade.
Demand is recurring — men's haircuts repeat frequently — and the category has grown, though it remains highly fragmented. Franchise and membership concepts are the primary vehicles introducing scale.
Market snapshot
- Market size
- ~$1.7B
- Growth
- ~9.7%CAGR (2017–22, nominal)
- Companies
- ~7,400
U.S. Census Bureau 2022 CBP/Economic Census, NAICS 812111 (Barber Shops); broader men's-haircut franchises overlap beauty salons (812112).
Business model & economics
- Revenue model
- Service fees and grooming-product sales; franchise royalties
- Recurring revenue
- Moderate–High — frequent recurring haircuts
- EBITDA margin
- 10–20%
- Capex intensity
- Low
- Men's-grooming revival lifting demand.
- Frequent recurring haircuts support repeat revenue.
- Franchise and membership concepts introducing scale.
M&A deal context
Who’s acquiring
What’s driving deals
- Franchise-led branding of a traditional trade.
- Recurring men's-haircut demand.
- Fragmented base with early consolidation.
Verticals in this segment
- 2.10.1.1Barbershop Chains & Franchises
Multi-unit men's grooming franchise operators.
- 2.10.1.2Independent Barbershops
Locally-owned single-location barbershops.
- 2.10.1.3Men's Grooming Subscription Services
DTC brands delivering grooming products by subscription.
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