2.10.8Segment

Tanning & Waxing Services

Tanning salon chains, waxing studios, and laser hair removal providers offering personal grooming services.

3
Verticals

Overview

Tanning & Waxing Services cover tanning salons, waxing studios, and laser hair-removal providers. The waxing side in particular has been transformed by the membership-franchise model (European Wax Center, Waxing the City), converting episodic services into recurring memberships and driving rapid expansion.

Membership recurring revenue and franchise scalability make waxing attractive, while tanning has matured. The category sits within the broad 'other personal care' services market in federal data.

Market snapshot

FragmentationConsolidating

No discrete Census NAICS code — tanning and waxing sit within the broad 'other personal care' services (812199/812990), so the segment is not separately sized by the Census Bureau.

Business model & economics

Revenue model
Service fees plus recurring memberships; franchise royalties
Recurring revenue
Moderate–High — membership models at waxing chains
EBITDA margin
15–25%
Capex intensity
Low
  • Membership-franchise model transformed waxing.
  • Recurring memberships convert episodic services.
  • Tanning mature; waxing the growth driver.

M&A deal context

Moderate deal activity

Who’s acquiring

Waxing franchise networksPE-backed personal-care platformsMulti-unit operators

What’s driving deals

  • Membership-franchise consolidation in waxing.
  • Recurring-revenue economics.
  • Franchise-led national expansion.

Verticals in this segment

  • 2.10.8.1Hair Removal & Laser Services

    Laser hair removal and waxing service providers.

  • 2.10.8.2Tanning Salon Chains

    Multi-unit tanning salon franchise operators.

  • 2.10.8.3Waxing Salon Chains & Franchises

    Multi-location waxing salon franchise operators.

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